News - The internationalization of a Portuguese wine brand - Adega Cooperativa de Borba
News - Adega Coop. de Borba - The internationalization of a Portuguese wine brand

Following a strategy of internationalization and expansion of its brands, the Adega of Borba participated in the international wine fair PROWEIN in Dusseldorf, which took place between the 21st until the 23rd of March. During these days new wines were presented, such as the brand Senses of the 2008 harvest, the Montes Claros Garrafeira 2005 and the new harvests of Montes Claros Reserva Red 2007 and White 2008, the Adega de Borba White 2009 and Convento da Vila White 2009.

In the month of March, besides its presence in Germany, the Adega of Borba participated in the Zurich Tastings with the “Wines of Alentejo” and promoted tastings with its customers in the same city, Géneve, and Neuchâtel.

The next events will be:

- 30th of March, presentation of wines in the Toronto Wine Tasting promoted by Viniportugal.

- In the beginning of April will, promote a small wine Tasting in the Hotel Alvalade – Luanda, followed by its participation in the Expovinis – Brazil, in S.Paulo

Currently the Adega Coop. of Borba is present in various export markets such as Angola, Brazil, China, U.S.A., France and Luxemburg.